Helen Barry, Co-Founder and Chief Research Officer:
When pregnant, I knew I wanted to give breastfeeding a go. When my son was born he was tiny (less than 2.3kg at full term), weight gain suddenly became very important. The only way to check was week to week weigh in and pre- and post-feed weight checks. Waiting for results was extremely stressful and it was immediately clear that pre- and post-feed weights varied wildly with little accuracy. My husband Jamie and I searched the market but no product existed to tell me how much breastmilk my son was getting, I just needed immediate and accurate information.