More women are starting to breastfeed. More supports are available, culturally we are shifting.
With all the advances in technology and medicine, there is no method to accurately and reliably measure milk supply.
Until now….until the Coro
More women are starting to breastfeed. More supports are available, culturally we are shifting.
With all the advances in technology and medicine, there is no method to accurately and reliably measure milk supply.
Until now….until the Coro
Coro is a revolutionary nipple shield with inbuilt flow measurement that transfers data to an app.
It is the only product on the market giving accurate, precise, and real-time data.
We want to provide women with accurate information, and through our research, we want to fuel high quality, ground-breaking science.
When pregnant, I knew wanted to give breastfeeding a go. When my son was born he was tiny, (less than 2.3kg at full term!); weight gain suddenly became very important. The only way to check was week to week weigh in and pre- and post-feed weight checks. Waiting for results was extremely stressful for me and it was immediately clear that pre- and post-feeds weights varied wildly with little accuracy. My husband Jamie and I searched the market but no product existed to tell me how much breastmilk my son was getting, I needed immediate and accurate information!
Jamie coincidentally had worked on flow monitoring in another sector; he had an idea of a groundbreaking technology that could be the answer. Rosanne, over many late dinners, listened to us and noticed many other friends with similar issues, we had a vision, saw an opportunity and an idea was born…
Up until the last 20 years, pre and post feed weighing and estimating the volume of milk transferred was the practice although due to the high level of inaccuracy this is no longer recommended.
Many others have tried to solve the problem but essentially the technology didn’t exist.
For us, it was the right idea, at the right time with the right technology.
“Breastfeeding is one of the most effective ways of ensuring child health and survival.”
If breastfeeding rates were increased to recommended levels, a staggering 820 000 child lives would be saved every year, (Lancet study).
For the child, breastfeeding reduces the risk of infection; breastfeeding protects against ear, throat, and sinus infections well beyond infancy.
Adults who were breastfed have a decreased odds of type 2 diabetes and of being overweight/obese.
Breastfeeding for 12 months reduces mother’s risk of ovarian cancer by nearly 40% and of breast cancer by over 25%
If exclusive breastfeeding rates increased by just 10% this would mean an annual saving of
$312 million dollars in USA
$7.8 million dollars in the UK
$30 million in China, all saved by reduced cost of treating childhood disorders!!
Annually, studies estimate a $302 billion loss through NOT breastfeeding
Breastfeeding is a topic of immense importance when it comes to the health and well-being of infants. However, recent data paints a grim picture of breastfeeding rates on a global scale. Here, we will delve into the statistics from Ireland, the UK, and Europe to understand the challenges faced in promoting and sustaining exclusive breastfeeding.
Breastfeeding Rates in Ireland:
Starting with Ireland, the numbers are concerning. A mere 47% of mothers exclusively breastfeed their babies upon leaving the hospital. As the months progress, the rates continue to decline significantly. At the one-month mark, only 29% of mothers are exclusively breastfeeding. By the time three months have passed, this figure drops to 23%. Shockingly, at the six-month milestone, a mere 15% of mothers are exclusively breastfeeding their infants. The primary reason cited for discontinuing breastfeeding, encompassing 36% of cases, is the perception of inadequate milk supply. These findings have emerged from the comprehensive Growing Up in Ireland study.
Breastfeeding Rates in the UK:
Moving on to the United Kingdom, we observe a slightly more positive trend. Initially, 81% of mothers embark on the journey of breastfeeding. However, as time progresses, this figure dwindles drastically. By the time their babies reach the six-month mark, an astonishingly low 1% of mothers are exclusively breastfeeding. These findings stem from the insightful Infant Feeding Study conducted in the UK.
The Alarming European Scenario:
What is even more concerning is the broader European context. Recent data from the World Health Organization (WHO) highlights Europe as the continent with the lowest breastfeeding rates. Shockingly, a mere 13% of infants across Europe are exclusively breastfed during their first six months of life. This figure serves as a wakeup call for policymakers and healthcare professionals to address the underlying issues inhibiting successful breastfeeding practices in the region.
Conclusion:
The global challenge of low breastfeeding rates demands immediate attention and action. From Ireland’s struggles with diminishing rates to the UK’s concerning drop-off, and the overall disconcerting scenario in Europe, it is evident that efforts must be intensified to support and promote breastfeeding. Addressing the perception of inadequate milk supply, enhancing support systems for new mothers, and raising awareness about the benefits of breastfeeding are crucial steps forward. Only by working together can we overcome these challenges and strive for healthier and happier outcomes for our infants.
Firstly check if Bluetooth and Location Services are enabled and working on your mobile phone.
Wash and dry Coro before returning it to its Pod, allowing it to reset. Air drying is preferred but dabbing the connectors with a soft cloth or tissue also works.
Always make sure Coro is sufficiently charged before use.